From out of our network we received a request for input for a coming city marketing campaign ‘Rotterdam, Port City / World City’. This is an initiative of the City of Rotterdam in collaboration with it’s biggest corporations. The goal for this campaign is strenghten the city’s competitive position and improve the perception or brand [...]
Posts tagged with
Rotterdam
Why most innovation efforts fail
With Rotterdam’s strong dependencies on industrial and infrastructural business innovation has never been more important to companies as it is now. The recession is creating new needs and new forms of value are needed to fulfil them.
Yet there remains a yawning gulf between business leaders’ rhetoric on innovation and the reality [...]
About the Green
We are in uncertain times. The bubble that we have happily lived in for the last number of years has burst and the air is slowly dissipating. Rather than complain, it is best to see this time as one of opportunity and business. Rotterdam’s spirit of rolling up the shirt sleeves and working hard needs [...]
